Behind the scenes at a PETA campaign. I've always found it fascinating how people keep saying that PETA should be more subtle. I've never understood this demand. I mean, how subtle can it be to clobber an animal to death, or to skin it while it's fully conscious? When our society is killing animals for food every day, it's a bit lame to ask those who protest against such killings to be subtle.
I've said this before, and I believe it fully: every strategy counts.
“One of the things you’ll see about PETA activists who’ve been at it for a while,” Lange said, “is that they have no fear.” Thus, Lange has been arrested while dressed as a chimpanzee and as Mother Goose and has marched through Paris with her hair shellacked into a 2-foot spire. Reiman has sledge hammered a sedan while wearing a rabbit costume. Mathews has been hauled to jail while marching naked in Paris, nearly so in Hong Kong and wearing only SpongeBob SquarePants boxers in Harvard Square.'Results' again: always the pressure to deliver 'results'! You know, if I was a fox, I'd be happy if even one person stopped wearing fur as a result of a PETA campaign. J-Lo might not, but other people present at the incident were certainly affected by PETA's screening of the videos:
All got results, at least in terms of press coverage. “We’ve learned,” Mathews said, “that two people in their underwear and a banner gets a lot more conversation going about an issue than a thousand people and a march.”
Not surprisingly, such stunts also ignite debate about PETA’s ultimate effectiveness; what grabs headlines, as often as not, are the group’s methods rather than its message. How much “conversation about an issue” actually results is debatable.
A couple of guys in Yankees caps stopped. “What they doing to that dog?” one asked. His eyes bugged. “Oh, my God.”
“That can’t be real,” a woman said.
“It is,” an activist replied.
“No,” the woman said. She covered her eyes with her hands.