Going to bat for vegans...sort of

From ABC Sport:

"Australian cricket legend Greg Chappell has begun his stint as India's national coach with a public plea against killing animals and eating meat, saying the secret of good health is to become a vegetarian.
Chappell, 56, teamed up with People for the Ethical Treatment of Animals (PETA) for an Indian ad campaign that promotes veganism - a diet free of meat, eggs and dairy products.
The advertisement shows a fighting-fit Chappell holding a bat below the tagline: "Don't settle for less than a century. Go vegan"."

Update:
Chappell today clarified that he had not teamed up with PETA.
"PETA had issued a statement a few days back, saying Chappell recommended vegetarianism in his book titled 'Health and Fitness'.
The former Australia captain said PETA was wrong to use his name for their 'wider campaigns'."